Sonically, expect the meat of the music to be what the mainstream considers industrial, i.e. electronic rock or metal with pop elements. Things get interesting with the spin-off projects and remixes however which are more true to the industrial spirit, experimenting with noise, drone, ambient and power electronics.
Additionally, running parallel to the music is a multimedia cyberpunk sci-fi narrative being explored through direct and indirect means of storytelling. An alternate reality, near-future mythology where the high tech of "Soul of the Machine, Enterprises," an amoral, international corporate conglomerate, are the makers of a world-dominating Artificial Intelligence, who subsequently come into conflict the low life of scapegoat former employees, outcasts, hackers, mercenaries and religious zealots.